Our Vision

You deserve clothes that make you feel something — free, feminine, and beautifully yourself. Our collections are designed to be lived in: from coffee runs to golden sunsets, every piece fits effortlessly into your rhythm.

We create timeless essentials that don’t chase trends — they celebrate confidence, comfort, and the feeling of being completely you.

Best Sellers

Our favourites and Black November best.

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Beach Essentials

  • 100% linen made
  • Made in South Africa by local women
  • Effortless fit
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Brunch essentials

  • 100% linen made
  • Made in South Africa by local women
  • Ideal and breathable for brunches
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We Support Women

Empowering women through sustainable fashion

Happi Whale exists to champion South African women.

We intentionally source, design, and build our brand with women at the centre — women who deserve opportunity, recognition, and the space to shine.

Every Happi Whale piece is handmade by skilled female entrepreneurs working from their garages and home studios in Pretoria, and supported by a team of powerful women who lead with expertise and heart.

When you wear Happi Whale, you wear a community.

Collage of three photos: two women sitting on a beach, a close-up of a hand wearing a gold bracelet, and a dog running on a beach.

For you who are soft, strong, and a little wild. We design clothes that make you feel alive, feminine, and free.